ROG Strix XG16AHP-W

What It Earned交出的成績

I spotted an unclaimed whitespace, pitched it, and drove the CMF from idea to samples. It became the market's first all-white gaming portable monitor, and went on to win two international awards.我發現一個無人佔領的市場空白、主動提案，並從點子到打樣一手推動 CMF。 交付市場上第一款全白電競可攜螢幕，並拿下兩項國際大獎。

The Gap Nobody
Had Claimed沒有人佔領的
市場空白

Scenario A · Travelling Gamer行動型玩家

Mobile Gaming Anywhere隨時隨地行動電競

"A gamer travelling between cities wants a secondary 144Hz screen, without carrying a power brick or hunting for a socket."「在城市間移動的玩家，想要一塊 144Hz 副螢幕，不必帶電源、不必找插座。」

Pain痛點

• Existing portables need constant power
• 現有可攜螢幕需持續供電
• 60Hz compromises gaming
• 60Hz 影響電競體驗

XG16 ResponseXG16 解法

• 7,800 mAh battery, 3hr play
• 7,800 mAh 電池，3 小時使用
• 144Hz + integrated kickstand
• 144Hz + 內建腳架

Scenario B · Lifestyle Gamer生活型玩家

Hybrid Work + Gaming混合工作 + 電競生活

"A young professional wants a portable display for the office, home and café, without looking like a LAN-party setup."「年輕職場人想要一台辦公室、家、咖啡廳都適用的可攜螢幕，不必像電競比賽設備。」

Pain痛點

• Black gaming aesthetics don't fit lifestyle
• 電競黑與生活情境不符
• Generic portables lack identity
• 通用可攜螢幕缺乏個性

XG16 ResponseXG16 解法

• White CMF, lifestyle-friendly
• 白色 CMF，生活感不張揚
• ROG identity without shouting
• 有 ROG 識別但不張揚

Breaking the Black打破黑色的定義

"Gaming monitors came in one colour. We asked: what if they didn't?"「電競螢幕只有一種顏色。 我們問：如果不是呢？」

In 2020 gaming displays were all black, built to look powerful and aggressive. A white display could mean something different: portable, personal, easy to carry anywhere. The kind of device you open at a café without it looking like gaming gear.2020 年電競螢幕清一色黑色，訴求力量與電競認同。 白色可以代表不同的事：輕便、個人、生活風格。 一台你能在咖啡廳打開、不必宣示電競身份的螢幕。

Back Cover Design後蓋設計

Hidden Word-Search Grids隱藏的字謎矩陣

Two letter grids hide ROG vocabulary across the back cover: EDGE, DARE, CHOICE, ROG ON, CHAMPION. One is printed on the painted surface; the other is formed inside the rubber by dual-shot injection, so the letters are part of the material itself.後蓋藏兩組字母矩陣，內藏 ROG 字彙：EDGE、DARE、CHOICE、ROG ON、CHAMPION。 一組印刷於塗裝表面；另一組透過雙料射出成型於橡膠內，文字是材質本身的一部分。

Material Accent · Hidden Detail異材質點綴 · 隱藏彩蛋

Corner Pads + ROG Hidden Codes止滑角墊 + ROG 隱藏符碼

Bright-grey anti-slip pads at the four kickstand points: shock absorption, a deliberate contrast against the all-white body, and small ROG codes only visible up close. That detail drew the most positive comments in the BU review.四個腳架接觸面配置亮灰止滑墊：吸震、打破全白單調的材質點綴，以及近距離才能發現的 ROG 隱藏符碼。 那是 BU 評審中獲最多正面回饋的細節。

Ergonomics人體工學

Kickstand + Tripod Thread翻蓋支架 + 三腳架螺牙

The foldable kickstand supports portrait and landscape. A standard tripod thread built into the chassis gives more placement options straight away, something no competitor offered at the time.可折疊腳架支援直向與橫向。 機身內嵌標準三腳架螺牙，提供立即擴展的擺放彈性，同類競品當時無人提供。

The Hidden Words隱藏字謎

Two grids. Two processes. One easter egg for those who look closely.兩組矩陣，兩種製程，留給細看的人的一個彩蛋。

01

Rubber: Dual-Shot Injection橡膠：雙料射出

EDGE · DEEPS · DARE · CHOICE · ROG ON · Pantone 5315C

02

Painted Surface: Printing塗裝表面：印刷

CHAMPION · ROG STRIX · Pantone Cool Gray 6C

On the Production Unit量產實拍

Hidden Words in Production量產品上的隱藏字謎

GAME ON #ROG: Metallic PrintGAME ON #ROG：金屬色印刷

Kickstand Fold翻蓋支架

A Display That
Fits Your Life融入生活的
一塊螢幕

Black gaming gear feels cold and aggressive. The white XG16 was designed for the opposite. It sits happily among the warm, tactile materials of everyday life: wood, ceramic, linen, soft daylight.黑色電競產品訴求冷峻與攻擊性。 白色 XG16 反其道而行，自在融入日常生活的溫潤材質：木質、陶瓷、亞麻、柔和日光。

Mixed Materials · Ripstop + Rubber異材質拼接 · 機能織品 + 橡膠

Soft-Touch Rubber · Matte Surface親膚橡膠 · 霧面表面

Embossed Pattern · Metallic Print Feel壓印圖騰 · 金屬反光印刷感

White Is the
Hardest Colour白色是
最難控制的顏色

Sketch Boards & Sample Studies研究草圖與樣品實拍

The Sleeve保護套

Designed as Part of the CMF SystemCMF 系統的一部分

The sleeve wasn't an afterthought. It was part of the white edition's CMF brief from day one: same material family, same white direction, same qualification process, so it feels like it belongs with the device.保護套不是事後補上的。 從第一天就納入白色特仕版 CMF 敘事：同系列材質、同白色方向、同認證流程，讓它像產品的一部分。

Why Parallel Qualification Mattered為什麼並行認證是關鍵

Running white qualification at the same time as the black variant's production, instead of one after the other, was key to hitting the launch date. It meant coordinating five vendors at once, but saved around three months.與黑色版本量產並行推進白色認證（而非序列執行），是達成上市時間的關鍵。 需同時協調五家廠商，但壓縮整體時程約三個月。

Material Sourcing. Swatch rounds with the vendor, plus samples from newly sourced fabric suppliers材料尋源。 與廠商來回試樣，以及請廠商開發的新布料供應商樣品

One Screen,
Every Setup一塊螢幕，
任意擺放

A foldable kickstand handles portrait and landscape on any flat surface. A standard tripod thread built into the chassis opens up everything else: desk stands, tripods, even a quick phone hookup. Placement flexibility no competitor offered at this size.可折疊腳架支援任何平面的直向與橫向。 機身內嵌的標準三腳架螺牙開啟其餘可能：桌面立架、三腳架，甚至快速接上手機。 同尺寸競品無人提供的擺放彈性。

Desktop + Console · Tripod桌面 + 主機 · 三腳架

Laptop Companion · Kickstand筆電副螢幕 · 翻蓋腳架

Mobile Gaming · Tripod + Phone行動電競 · 三腳架 + 手機

Constraints, Risks
& Decisions限制、風險
與決策

The White Edition,
In the World白色特仕版，
走入真實場景

From a whitespace no one had claimed to a product photographed in the settings it was made for: desk, sofa, studio, on the move.從一個無人佔領的市場空白，到被拍進它真正為之設計的場景：書桌、沙發、攝影棚、移動之間。