Summary摘要 My Role我的角色 Concept概念 Research調研 PM Brief專案管理 DFM Results成果 More更多
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Crosshair 16 / 17

Year年份
2022–2024
CMF DevelopmentCMF 開發 DFM OptimisationDFM 優化 Diamond-Cut Machining鑽切製程 Supplier Management供應商管理
Gaming Laptop · MSI電競筆電 · MSI Red Dot 2024

A gaming laptop where visual identity matters as much as performance. Translated into a manufacturable, mass-produced, award-winning surface.

一台兼具視覺辨識度與效能的電競筆電。
團隊從新穎風格概念逐步實現為可量產、得獎的精緻機台。

Summary摘要

What It Delivered交付成果

As one of the diamond-cut process leads, I introduced MSI's first ultrasonic diamond-cut surface and scaled it to 15,000 units across two suppliers, cutting unit cost while lifting yield on both Red Dot-winning variants.身為鑽切專案負責人之一,導入 MSI 首創的超音波鑽石切割表面,並量產至跨兩家供應商的 15,000 件,同時降低單位成本、提升良率,兩款皆獲 Red Dot 肯定。

+15%
Production Yield生產良率
First-pass success improved across both suppliers兩家供應商首次通過率皆提升
−22%
Unit Cost單位成本
Cost per unit cut from $2.64 to ~$1.10每件成本從 $2.64 降至約 $1.10
−64%
Cycle Time週期時間
CNC setup to anodising seal streamlined從 CNC 設置到陽極封孔全流程縮短
×2
Red Dot AwardsRed Dot 獎項
Both 16" and 17" variants recognised in 202416" 及 17" 兩款均於 2024 年獲獎
Red Dot Award 2024
Recognition獲獎肯定

Red Dot Design Award 2024

Both the 16″ and 17″ variants were recognised at Red Dot 2024.
The diamond-cut surface system went into production across two independent suppliers, at a scale of over 10,000 units.

16″ 與 17″ 兩種版本皆獲 Red Dot 2024 肯定。
鑽石切割表面量產系統跨越兩家獨立供應商,量產規模萬件以上。

My Role我的角色
CMF &
Process Lead
CMF 與
製程負責人

The overall laptop design was handled by the core ID team. My responsibility was to bring the concept to life at the surface level, turning the spaceship aesthetic into a manufacturable, scalable finish.

整機工業設計由核心 ID 團隊負責。 我的職責是在表面層面將概念付諸實踐,把太空船美學轉化為可量產的精緻表面。

Scope of Responsibility職責範疇
01
A – PieceA 件

Diamond cutting process, anodising parameters, and CMF specification鑽石切割製程、陽極處理參數及 CMF 規格

02
C – PieceC 件

Eco-plastic colour selection, CMF, and IMR (In-Mould Decoration by Roller)環保塑膠顏色選擇、CMF 及 IMR(滾輪模內裝飾)

03
Supplier Coord.供應商協調

Two manufacturers across a 3-month ramp-up, from machine procurement to golden sample sign-off跨越兩家製造商 3 個月的量產爬坡,從機台採購到標準樣品簽核

04
Process Optimisation製程優化

Blade matrix testing, cost negotiation, yield improvement, and production pricing刀片矩陣測試、成本談判、良率提升及生產定價

Concept Exploration概念探索

From Reference
to Reality
從靈感
到實現

The brief called for a new engineering process, one that also had to work within the limits of the craft and the production equipment. The starting reference was the physics of iridescence: thin-film reflection, precision-cut crystal and CD surfaces.
All three get their colour from light breaking on fine, regular structure, not from pigment or paint. A diamond tool cuts that structure straight into the surface, and different vibration patterns leave different micro-textures, so each face catches the light differently.

設計要求為工程方面的新製程,需一併考慮工藝與製程方面的硬體設備限制。 靈感來源是虹彩現象的物理學,例如:薄膜反射、精密切割的水晶,以及 CD 表面。
三者的彩虹色都不是來自顏料或塗裝,而是光線打在細密、規律的結構上產生的。 透過鑽石刀具把結構直接切進表面,不一樣的振動方式會造成表面的細孔差異,達成不同面的不同反射效果。

"By using diamond cutting and ultrasonic vibrations, we achieve a rainbow-like reflective effect."
「透過鑽石切割與超音波振動,我們實現了彩虹般的反射效果。」
The Challenge挑戰
One rainbow effect, 15,000 units, two suppliers一種彩虹效果,15,000 件,兩家供應商

Translate this organic phenomenon into a repeatable, mass-producible surface treatment.

將這種自然現象轉化為可重複、可量產的表面處理。

Diamond-cut concept
Thin-film iridescence

Thin Film薄膜虹彩

Light splitting on a cut crystal edge

Cut Crystal切割水晶

Rainbow diffraction on a CD surface

CD SurfaceCD 表面

C-side: Pearl IMRC 件:珍珠 IMR

Pearlescent
Printing Pattern
珠光印刷紋理

The upper cover used a different method. The effect comes from IMR (In-Mould Decoration by Roller): a multi-layer printed film is moulded together with the plastic in one shot, and mould release and line details stay within tolerance through post-processing. 上蓋採用不同表現方法。 效果透過 IMR(滾輪模內裝飾)實現,多層的印刷薄膜可與塑膠射出同步完成,並確保後續脫模與線條在後處理下均包含於可控範圍內。

Pearl IMR surface
Concept Lead: IMR Pearl Ink ResearchIMR 珍珠油墨研究主責
| 01 |
Define Variables確立研究變數
Material底材
Covestro Bayblend FR3021 · Neutral Grey · EU eco certified柯斯創 FR3021 中性灰 · 符合歐盟環保認證
Base film底膜
Colour confirmed on-site現場微調確認
Ink concentration油墨濃度
14-roller line · 9 usable layers14 滾筒 · 9 道可用工序
| 02 |
Hand Sample Trial手工樣品試驗
25–30 g base film to site · 2D hand-mould printing with CMF team25–30 g 底膜至現場 · 與 CMF 同事手工模印刷
A: White Pearl 7% + Blue Pearl 6%
B: Variable Colour Pearl 15%
A:白珠光 7% + 藍珠光 6%
B:變色珠光 15%
Golden Sample signed標準樣品簽署
| 03 |
EVT Validation → LaunchedEVT 驗證 → 量產
600 m film → forming supplier · injection-moulded on C-side600 米薄膜送成形廠 · 射出成形於 C-side
ID: no ink break · no deformation
ME: mould integrity confirmed
ID:無破墨 · 無變形
ME:公模完整確認
Formula B, launched配方 B 量產上市
Hand samples
Hand samples. Formula A vs B at supplier手工樣品。 配方 A 與 B 現場比對
EVT confirmation
EVT. IMR injection confirmed on C-sideEVT 確認。 C-side IMR 射出成形無異常

Market Research市場調研

Why This Product
Needed to Exist
這款產品
為何需要存在

18–25
Target Age目標年齡
Students and early-career gamers. Performance-aware, price-sensitive.在校學生及初入職場的玩家。 重視效能,但對價格敏感。
Entry–Mid入門–中端
Market Tier市場層級
Fastest-growing gaming laptop segment, driven by new players.電競筆電中成長最快的市場區段,由大量新玩家驅動。
CES
Exclusive Debut獨家首發
Debuted at CES 2024. The first impression is built into the process itself.於 CES 2024 獨家首發。 第一印象在設計階段就建立。
Competitive Landscape競品分析
Crosshair 16Competitor A競品 ACompetitor B競品 B
Design Language設計語言Futuristic spaceship未來飛行器Military, durable軍事、耐用Aggressive激進
CMF DifferentiatorCMF 差異化Diamond cut + Pearl IMR鑽石切割 + 珍珠 IMRBrushed metal cover拉絲金屬 A 件Textured matte plastic紋路霧面塑料
Visual Effect視覺效果Iridescent, multi-angle colour幻彩光線折射Clean, minimal簡潔極簡None無
Brand Perception品牌感知Bold, expressive, unique大膽、獨特Performance-first效能優先Durable, no-nonsense耐用實在
Strategic Gap戰略缺口

Competitors in this tier rely on shape alone. Crosshair introduced process-level uniqueness: a visual identity that is hard to copy without the same machine investment and process knowledge.
In the 18–25 segment, the first impression happens before boot-up, and buyers decide in seconds. The aim was to carry CMF through to the brand identity itself.

這個價位的競品僅依賴外形。 Crosshair 引入了製程層面的獨特性:一種在沒有相同機台投資與製程知識下無法輕易複製的視覺識別。
在 18–25 歲市場,第一印象發生在開機之前,買家幾秒內就決定。 希望透過 CMF 延伸到品牌識別層面。


PM Brief專案管理摘要

Constraints, Risks
& Decisions
限制、風險
與決策

Project Constraints專案限制
💰
Budget Pressure預算壓力
Entry-to-mid product with a hard unit-cost ceiling. Every new process must justify its cost per piece.入門到中端產品,有嚴格單位成本上限。 每個新製程都必須以單件成本為基準。
🔬
No Internal Reference無內部參考
Diamond cutting had never been used on the exterior parts of a consumer electronics product. All parameters were established from zero.鑽石切割從未用於消費性電子產品的外觀件,所有參數均從零建立。
🏭
Dual Supplier雙供應商
The new process ran across two suppliers with different machines and tooling, yet both had to reach the same quality. A real test of communication and coordination.新製程綜合兩家供應商,在機台與刀具採購等皆不同的前提下,必須達到相同品質,對於溝通與協調能力具挑戰性。
📅
CES 2024 Hard DeadlineCES 2024 硬性截止
The target was to show at CES, so decisions and direction had to be set with incomplete data.目標於 CES 展出,因此須在數據不完整下展現決策與方向引導力。
Risk Assessment風險評估
Unknown yield on new process新製程的未知良率
HIGH
Systematic blade & machine matrix testing from day one第一天起系統性刀片與機台矩陣測試
Quality gap between suppliers供應商間品質差距
HIGH
Judged by eye under different light sources and angles; a golden sample signed off with each supplier以肉眼在不同光源與角度下為主,簽核兩家各自的標準樣品
Cost overrun from low yield低良率的成本超支
MED
Machine capability evaluated before volume承諾量產前評估機台能力
Schedule slip from process R&D製程研發導致延誤
HIGH
Early vendor engagement, phased milestones提早供應商參與,分階段里程碑
IMR colour deviation across suppliers供應商間 IMR 色偏
MED
Pearl pigment ratio locked as spec珍珠色素比例鎖定為規格
Decision Journey決策歷程
Phase 01: Early Research第一階段:前期調查
Vendor Evaluation & Feasibility供應商評估與可行性
Before any design was locked, supplier capability had to be assessed: which of our current suppliers could run this ultrasonic cutting machine, and could they take on the new volume and timing alongside existing orders?
Then the expected cost and yield. All of this went into a briefing for the decision, discussed with the project team and senior management.
在設計確定前必須評估供應商能力:哪些合作中的供應商能操作該機型超音波切割機、新舊量產訂單與時間該廠商是否可負荷?
以及成本與良率預期。 綜合以上等資訊為決策提供相關簡報,並與合作團隊與高層討論。
→ Early supplier report to inform the decision→ 前期供應商調查報告,為決策提供依據
Phase 02: Testing第二階段:測試
Iterative Process Validation迭代製程驗證
Initial yield came in below expectation. Factors were tested and ruled out one by one, systematically: a cross-table of blade size, machine speed, cut path and more, to isolate the controllable factors.初始良率低於預期。 利用系統性的方法逐一試驗並排除:交叉列表包含刀片大小、機台速度與切割路徑等等,以隔離可控因素。
↓ Yield below expectation↓ 良率低於預期 → +20% yield over testing phase→ 測試階段良率 +20%
Phase 03: Manufacturing (MTV)第三階段:量產(MTV)
Golden Sample Definition標準樣品定義
With two suppliers in parallel, product quality needed close control. The golden sample was built from 100 pieces, each checked one by one, and the tolerance spec was set from them so both suppliers produced within it.兩家供應商並行,因此產品品質需特別把關。 標準樣品以 100 pcs 為基礎放樣逐一檢視,以此制定規格公差,確保兩家在規範內生產。
↓ Inconsistency between suppliers↓ 供應商間不一致 → Sequence standardised across lines→ 製程在兩條產線標準化
Phase 04: Product Launch第四階段:產品上市
Yield Optimisation & Award良率優化與獲獎殊榮
Post-launch optimisation locked in the testing gains and reduced per-unit cost without compromising finish quality.上市後優化鞏固測試成果,在不損害品質下降低單位成本。
→ ~10% cost reduction · Red Dot Winner 2024→ 約 10% 成本降低 · Red Dot 2024 得主

DFM Report製造設計報告

Diamond Cutting:
Process & Optimisation
鑽石切割:
製程與優化

What Is Diamond Cutting?什麼是鑽石切割?

Diamond cutting is a precision CNC micro-groove process on an anodised aluminium surface. Inspired by the iridescence on the back of a CD, the grooves refract light at different wavelengths by viewing angle. It is a colour-shifting effect that cannot be replicated by printing or coating.鑽石切割是應用於陽極鋁表面的精密 CNC 微溝槽製程。 受 CD 背面虹彩啟發,溝槽依視角以不同波長折射光線,創造無法透過印刷或塗層複製的色彩變換效果。

The machine is the URB-400 Ultrasonic Diamond Colour Processing Centre, with ultrasonic spindle vibration at 16–60 kHz. It comes from aerospace and semiconductor, adapted to consumer-electronics CMF for the first time.使用 URB-400 超音波鑽石彩色加工中心,以 16–60 kHz 超音波主軸振動運行。 該技術源自航太與半導體,首次應用於消費電子 CMF。

Machine Spec: URB-400機台規格:URB-400
Ultrasonic frequency超音波頻率16 – 60 kHz
Max spindle speed最大主軸轉速40,000 RPM
Positioning accuracy定位精度± 0.005 mm
Repeat accuracy重複精度± 0.003 mm
X / Y / Z travelX / Y / Z 行程400 / 400 / 150 mm
Control system控制系統Huazhong 918D CNC
Blade Strategy Optimisation刀片策略優化

The original design used a single 0.2t blade. With 0.3–0.5 mm line widths, each line needed 2–3 passes.
The solution split cutting between two blade sizes: fine detail with 0.2t, wide strokes with 0.4t.
原始設計使用單一 0.2t 刀片。 線寬 0.3–0.5 mm,每條線需 2–3 次切割。
解決方案將切割分配給兩種刀片:0.2t 負責精細細節,0.4t 負責寬幅切割。

Original
Original Design原始設計
Single Blade單刀片
Blade刀片0.2t only
Path length路徑長度3,682 mm
Cycle time週期時間700 s
Unit cost單位成本$2.64
Not Viable不可行
Option A
Option A: Full Pattern方案 A:完整圖案
Dual Blade雙刀片
Blade刀片0.2t + 0.4t
0.2t path946 mm
0.4t path499 mm
Cycle time週期時間~ 350 s
Target cost目標成本~ $1.40
Design Retained保留設計
Option B
Option B: Simplified方案 B:簡化
Dual Blade + Reduced Pattern雙刀片 + 簡化圖案
Blade刀片0.2t + 0.4t
0.2t path453 mm
0.4t path489 mm
Cycle time週期時間~ 250 s
Target cost目標成本~ $1.10
Most Cost-Efficient最具成本效益
Cycle Time & Cost Comparison週期時間與成本比較

Relative to original design (100%)相對於原始設計(100%)

Original原始
700 s · $2.64
100%
Option A
~350 s · $1.40
−50%
Option B
~250 s · $1.10
−64%
Cost vs. Previous Generation與上一代成本對比
Generation世代A-Side ProcessA 面製程A-Side Unit CostA 面單位成本Gap vs. Pulse與 Pulse 差距Status狀態
2021 – 2022Laser engraving + Badge雷射雕刻 + Badge$14.60$3.31Previous Gen上一代
2024 (Option B)Diamond cut + PC badge鑽石切割 + PC badge~ $12.70~ $1.10Launched已上市

Production volume: 15" × 14,540 pcs · 17" × 7,743 pcs. Every $0.10 saved is about $2,228 off the total across both SKUs.生產量:15" × 14,540 件 · 17" × 7,743 件。 每節省 $0.10,兩個 SKU 合計約降低 $2,228。

Validated Process Sequence驗證通過的製程順序

After multiple rounds of parameter testing across process combinations, this sequence passed all reliability tests and was certified as the final production order.經多輪不同工法組合測試,以下製程順序通過所有信賴性測試,確認為最終量產順序。

1
Iridescent Diamond Cut炫彩鑽切

CNC micro-grooves applied to the anodised surface via ultrasonic vibration, refracting light into the colour-shifting effect.透過超音波振動將 CNC 微槽切割至陽極表面,光線折射形成炫彩效果。

2
Degreasing脫脂

Removes cutting residue and oils, ensuring clean chemical adhesion in subsequent processes.去除切割碎屑與油脂,確保後續製程化學附著力。

3
Neutralisation中和

Balances surface pH after degreasing, preparing the aluminium for stable anodising.平衡脫脂後表面酸鹼值,使表面準備好穩定氧化。

4
Anodising氧化

Electrochemical oxidation builds a hard oxide layer, sealing the micro-groove geometry.電化學氧化形成堅硬氧化層,固定微槽幾何結構。

5
Sealing封孔

Closes the porous oxide to lock in colour stability and long-term durability.封閉多孔氧化層,固定顏色穩定性與長期耐用性。

Final Product最終產品
Crosshair 16 close-up
Crosshair 17 lifestyle

Results成果

What Made It Work成功關鍵

01
$2.64 → $1.10
Cost Per Unit每件生產成本
Full iridescent effect maintained at 58% lower cost炫彩效果不變,成本降低 58%
02
$3.31 → $1.10
Price Gap vs Pulse與 Pulse 的價差
Same quality, significantly closer price point相同質感,售價大幅縮近
03
×2 Suppliers
Suppliers Aligned量產品質統一
A data-driven golden sample, set as the production spec for both suppliers數據化制定標準樣品,兩家供應商的生產規範
04
5-Step
Process Validated製程驗證
CNC to anodising seal. All reliability tests passed鑽切至陽極封孔,通過所有信賴性測試
Red Dot Winner 2024
Product Design: Laptop Category產品設計:筆記型電腦類別
Both 16" and 17" variants received the award. Diamond cutting and pearl IMR were cited as key differentiators in the evaluation.16" 和 17" 兩款均獲獎,鑽石切割與珍珠 IMR 為關鍵差異化要素。
Pattern Design & CMF
Crosshair 16 / 17
View on Behance ↗在 Behance 查看 ↗
Design Team設計團隊

CMF TeamCMF 團隊

Chiung-Wen Chang  |  Ko-Ting Hung  |  Guan-Ru Chen  |  Chia-Wen Liu

ID TeamID 團隊

Chun-Wen Wang  |  Guo-Chen Hsieh  |  Jen-Yu Chiang

Adobe Photoshop · Keyshot

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Want to know more details about diamond cutting?想了解更多有關幻彩鑽切?

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